Flavored syrups have transformed the specialty coffee industry…. And how many of us have focused on this niche market? When I first got into this business, all my energy was focused on syrups. As a company, we re-branded, re-formulated and re-launched the branded syrup line, only to find out that no matter which flavor we offered, customers wanted something else.
But you can’t ignore the flavored syrup industry. They are the core of the café’s beverage options as they allow the barista to transform a simple latte into any variety of flavored drinks. This is the most mature product line within the specialty beverage market, as flavorings have been used since the 1980’s and have virtually fueled the flavoring industry and spawned many cottage industries that have blossomed into major beverage categories. The most popular syrup flavors are vanilla, hazelnut, caramel, almond, chocolate, English Toffee and coconut. And we have to have them in sugar free too!