We are all about Fruit based products at Eagle. In manufacturing fruit products, we get to taste so many delicious fruits and combine them with great flavors. I thought this would be a good time to discuss fruit-based smoothies. This is a fast-growing segment of the specialty coffee industry. Smoothies are a very high profit margin product, typically requiring ice and water/milk (again, the dilemma…milk or water).
Currently, in the marketplace, there are two types of smoothie mixes: 100% pure fruit smoothie mixes and smoothie mixes made with real fruit. Both are targeted towards specialty beverages, but they have different price points and different usage ratios. The most price sensitive product is the mix made with real fruit but boosted by a flavor enhancer. There is no argument that real fruit smoothies made with 100% fruit are delicious. Try them both out and see which one works best for your customers.