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Conducting a Blind Tasting

Conducting a blind tasting takes an assortment of skills and a variety of characters.  First, the skills:

  1. Analytical – what do you present to the taster in order to showcase your specialty or unique opportunity?
  2. Organization – how do you present the items to the taster so all items have an equal opportunity to be tasted and evaluated?
  3. Evaluation – how can the taster record and reflect on what they are tasting in order to articulate why they prefer one taste over another?
  4. Presentation – How do you keep it engaging and interesting to the taster?

Now, to the characters

  1. The Innovator – This person likes to “play it by ear” and prepare the tasting on the go.  They typically have a passion for creating something and showing everyone how good it can be.
  2. The Measurer – This person will measure every ¼ ounce using some measuring tool.  They are precision oriented and need each quantity to come out the same.
  3. The Planner – This person will plan the tasting down to last sip and may have a problem if the order needs to be adjusted or changed

Over the next few posts, we will evaluate these issues.  Conducting a taste test is fun and engaging, but it takes a lot of work.

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Aisha Kabani - Eagle Beverage
Ever wanted to know what goes on in a food manufacturing company? Read the newest blog by Aisha Kabani and see how a family owned manufacturing company manages the different facets of creating spectacular products and sharing them with the world.